Boohoo, a British fashion company, unveils its new menwear line to the press June 11 and 12.
The company has long produced fashion for women, but this is its first major foray into men’s clothing.
The new line is called BoohooMAN.
Boohoo, based in Manchester, is one of Britain’s fastest growing fashion brands. Its online stores offer trend-driven men’s apparel, shoes and accessories at reportedly affordable prices.
According to a company press release, the online store debuts hundreds of styles every week and delivers directly from the U.K., — with free free shipping.
The press release says the company targets fashion-forward, individual men with the looks inspired by the runways, international tastemakers and metropolitan streets.